Ana Sofía Ruiz Fuentes is an attorney graduated from Universidad Anáhuac México Norte, where she earned her law degree with honors for her thesis titled “The Protection and Recognition of Intellectual Property Rights in Traditional Cultural Expressions of Indigenous Peoples and Communities in Mexico.”
With more than nine years of experience in trademark protection, copyright, and regulatory compliance, she has advised corporations, law firms, and governmental authorities in Mexico, the United States, Europe, and Latin America. Her practice focuses on designing comprehensive strategies for the management, protection, and enforcement of intellectual property portfolios.
She specializes in the intersection of law, creativity, and regulation, applying a preventive and strategic approach that promotes innovation and corporate responsibility, particularly in the pharmaceutical, cosmetics, and consumer goods industries.
- Negotiated and secured protection for design works created by indigenous communities for use by major corporations, ensuring an ethical and culturally respectful framework.
- Led and conducted comprehensive legal reviews of large-scale advertising campaigns for multinational companies in the technology, food, cosmetics, and beverage sectors, ensuring full regulatory compliance and trademark protection.
- Obtained three well-known trademark declarations for a Mexican company, making it the first to achieve this recognition across three distinct industries (financial, automotive, and retail).
- Designed and implemented the legal strategy to protect Mexico’s first super-app, including its banking system and technological infrastructure.
- Developed regional trademark protection and enforcement strategies spanning multiple jurisdictions across the Americas and Europe.
- Negotiated and structured international advertising compliance policies and cross-border commercial agreements.
- Publication in Leaders League (2025): “Strategic IP Protection and Regional Challenges in Latin America,” for World Intellectual Property Day 2025.
- International speaker at the 2025 Ibero-American Grand Webinar on Artificial Intelligence, Intellectual Property, Compliance, and Data Protection (Barriga & Co Abogados, Quito).
- Lecturer for the module “Register, Secure, and Leverage Your Trademark” (EBC, IMEF Universitario, Tecnológico Nacional de México, 2023).
- Recipient of the CENEVAL Excellence Award and five academic excellence distinctions from Universidad Anáhuac México Norte.
