VILA Attorneys at Law
Senior Associate

LLM. Adriana Cruz

Senior Associate

Intellectual Property

Adriana Cruz has more than ten years of experience advising clients in Intellectual Property matters. She has worked for both the private and public sectors, working as an associate for prestigious law firms in Mexico and within the public sector, she worked in the Intellectual Property Department of the Autonomous Metropolitan University (“UAM” for its acronym in Spanish), under the Office of the Attorneys General Office.

She has an extensive experience in the analysis, follow-up and registration of distinctive signs (mainly trademarks and advertisements), counseling and negotiation of industrial property contracts, software licenses, museum exhibition contracts and works for hire, as well as in administrative litigation, especially contentious proceedings before the Mexican Institute of Industrial Property and Nullity Trials before the Federal Court of Administrative Matters.

 

Adriana specializes in the following practice areas:

  • Intellectual Property
  • Copyrights
  • Entertainment Law
  • Personal Data Protection

 

Get to know her!

Some of Daniela's hobbies are:

  • Hiking
  • Swimming
  • Travelling

Adriana highlights in the following success cases: 

  • Development and negotiation of several museum contracts, including contracts with the Interactive Children's Museum, the National Museum of Energy and Technology, and the Interactive Museum of Economics.

 

  • Legal advice for the production of multimedia experiences, such as: Frida, la Experiencia Inmersiva”, “Experiencia Telcel 5G” in Mexico City and “Coco: Un Festival para Recordar, where several copyright works, narrative and audio-light projections were integrated.

 

  • Development of contracts related to the entertainment industry, such as the presentation and production of videomapping in the archaeological sites of Teotihuacan and Chichén Itzá, organization of festivals, commissioned works, among others.

 

  • Design and Application of Legal Strategy for the national protection of a leading brand in the food and beverage sector.

 

Adriana has published several publications such as: 

  • Los conocimientos tradicionales y el derecho a la propiedad intelectual: el desafío en puerta”, in the Journal of Legal Research and Studies of the University Center for Legal Studies ("CUEJ" for its acronym in Spanish), April-June, 2019.

 

  • El derecho a la imagen y su regulación en la Ley Federal del Derecho de Autor”, in the Journal of Legal Research and Studies of the University Center for Legal Studies ("CUEJ" for its acronym in Spanish), January-March, 2020.

 

  • Indicaciones geográficas: mecanismo para preservar la cultura, identidad y tradiciones de las comunidades y pueblos indígenas en México”, in the Legal Forum Journal, number 217, October, 2021.

 

  • La magia de las experiencias inmersivas”, in the Legal Forum Journal, November, 2024.

Chat With Us